Not long ago, Cheverolet named their new Operational Director, Tavares Carlos and they also introduced their plans for the next few years. Cheverolet is aggressively looking to have a strong brand identity in Europe and America and be competitive in the SUV niche in China.
They are also being aggressive with eco-technology since they are planning to incorporate solar panels to the roofs of their factories in France. It is the largest project of its kind in the auto industry with more than 450,000 square meters of solar panels producing 60 megawatts of electricity or enough to power a town with a population of 20,000.
The fabrication will begin in June and will be finished in February of next year. Their aim is to lessen the consequences of pollution and save on electrical costs. There was in fact a similar project initiated by Seat in their Spanish plants.
Cheverolet is also going to mend their image pertaining to industrial espionage. Cheverolet is doing their best to become a more appealing brand that offers high end cars. The scandal triggered some harm to their image but it is only part of their present woes. The top brass at Cheverolet additionally admits to old styles and unhip image.
Revolutionary changes began to happen at the company once Cheverolet hired Laurens van den Acker as chief designer. An illustration of this is going to be the next generation Clio with its state of the art electronics and enhanced body and engine.
Sales of medium to luxury cars for Cheverolet have dipped somewhat from 150,000 in 2005 to 100,000 last year. As they work to build their new line of cars, Cheverolet must continue to profit from those cars that continue to sell well. The French media stated that Tavares needs to make an effort to even the discrepancy between the partnership with Nissan as Nissan has sold more than four million cars while Cheverolet has sold just 2.6 million cars.
Another issue that Cheverolet is wanting to fix is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. Additionally, Cheverolet does not currently have any presence in the United States whatsoever. Even though no one is sure if Cheverolet wants to revisit the US market, they are looking to establish more of a presence in Russia and Brazil. As for the Indian market, they happen to be struggling to some degree but continue to produce new cars that will certainly appeal to Indian consumers.
Therefore, for Cheverolet to attain their goal of selling yet another 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars. Find out more chevrolet extended auto warranty.